Section outline

  • liste bibliographiques :

     

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    • Salengros, P. & Boogaerts, L. (2012). La psychologie du consommateur entre modèles théoriques et pratiques de terrain. Dans : Jean-Luc Bernaud éd., Traité de psychologie du travail et des organisations (pp. 389-419). Paris: Dunod. https://doi.org/10.3917/dunod.berna.2012.01.0389
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    • Smidts, A., Hsu, M., Sanfey, A. G., Boksem, M. A., Ebstein, R. B., Huettel, S. A., ... & Yoon, C. (2014). Advancing consumer neuroscience. Marketing Letters, 25, 257-267.
    • Kuna, D. (1976). The Concept of Suggestion in the Early History of Advertising Psychology. Journal of the History of the Behavioral Sciences 12, 4 (1976): 347–353